Their DMP gives you data.
Ours gives you answers.
Vacuum raw signals from every touchpoint. Unify 26M+ IDs in a single pass. Activate audiences in milliseconds — not the 48 hours your current vendor promised.
The gap between your stack
and what's actually possible.
Every row below is a real gap in every legacy DMP on the market. By the time you reach the CTA, you'll have done the math yourself.
Batch Processing
Segments refresh every 24–48 hours. By the time your DSP receives updated audiences, the campaign window has closed.
Streaming Ingestion
Every event — click, purchase, abandon — updates the segment graph in real time. Your DSP always has the current truth.
CSV Taxonomy Mapping
Marketing ops manually maps vendor taxonomies to internal segments. One bad header row corrupts downstream targeting for weeks.
ML-Classified Taxonomy
Ingest auto-classifies incoming attributes against IAB 2.2 and your custom ontology. Zero manual mapping, zero drift.
See your data
side by side.
Connect your current DMP's export. We'll run a live unification pass against the same dataset and show you the delta — latency, match rate, segment count — in 20 minutes.
Siloed Identity Graphs
Your CRM ID, your ad server cookie, and your SDK device ID live in three separate systems. Match rates crater. Frequency caps fail.
Unified ID Resolution
Probabilistic + deterministic graph merges all identifiers into a single persistent profile. One customer, one record.
Stale Lookalike Seeds
Lookalike models trained on 30-day-old behavioral data. You're bidding on yesterday's intent signals at today's CPMs.
Continuous Seed Refresh
Lookalike seeds update every 4 hours from live behavioral clusters. Bid on intent at the moment it forms.
No Consent Propagation
User opts out on your web property. That signal takes 72 hours to propagate across your ad stack. You've already served 14 impressions.
Instant Consent Propagation
Consent signals cascade across all connected endpoints in <500ms. Suppression lists update before the next bid request fires.
No Single Source of Truth
Your CDO walks into the board meeting with three conflicting audience size reports. Nobody trusts the data. Nobody acts.
Single Pane of Glass
One canonical audience count, one lineage trace, one export. Every stakeholder sees the same number at the same time.
The gap, in their own words.
"We were stitching audience exports from four vendors every morning before the trading desk opened. Ingest replaced that entire workflow. Our segment freshness went from 36 hours to under 3 minutes."
"The identity resolution graph alone justified the migration. We went from 41% addressable match rate to 87% in the first week. That's not incremental — that's a different product category entirely."
"I walked into the board meeting with one number. One. Not the usual three-way argument between our analytics team, our agency, and our DMP vendor. That moment alone was worth the contract."
Two paths forward.
Both start here.
If you're ready to run numbers — book the demo. If you need to build the case internally first — take the scorecard.
Ready to close
the gap?
You've seen the numbers. Every row above is a gap in your current stack. Let's quantify exactly what it's costing you — then show you what closing it looks like.
Download the Migration Scorecard
A 12-point rubric for evaluating your current DMP against streaming-native alternatives. Bring it to your next vendor review.